iRollie Launches Revolutionary Phone Case/ Smoking Product in One; Student Entrepreneurs Clear The Way for New Line that Features Collaborations with Def Jam and Afroman
The Boston startup, iRollie, launched their newest product, the OG2 Roll & Stash Phone Case, a wallet phone case with a detachable rolling tray & funnel, smell resistant tray lid for storage, grinder card & bottle opener, and prism grinding surface. The OG2 Roll and Stash Phone Case is your one stop shop for all your smoking needs, and the swiss army knife for anyone who rolls up.
The OG2 Roll and Stash Phone Case holds rolling papers, a normal lighter, loose herbs/ tobacco, as well as hand rolled smokes. The standalone phone case can hold up to 3 cards. This product is launched via a self crowdfunding campaign on their website after having the campaign shut down on the INDIEGOGO platform a few days after the platform pre-approved their launch. This particular event brings to light the challenges cannabis companies still face regarding acquiring funding or public funding. Even though iRollie followed all the federal and state regulations, and were in compliance with INDIEGOGO guidelines the campaign got shut down without notice. Additionally, they had a proving that the continued battle between local and federal governments continue to be a challenge and leaves businesses and entrepreneurs in this legal gray area.
Entrepreneurs Joe Khoury, 22, & Luke Shepter, 22, have been working on iRollie for three years now. They create & curate products for the underserved & underrepresented active cannabis smokers. Joe & Luke have been good friends since 7 years old growing up in the same suburb of Boston, MA. Luke just received his Bachelor’s degree in Business Analytics from Boston College, and Joe received a Bachelor’s degree in Entrepreneurship & Digital Marketing from the University of Massachusetts Amherst.
At 18 years old, while surfing & snowboarding, Joe & Luke noticed friends rolling joints on the back of their phone, and losing lots of cannabis in the process.
“There has to be an easier way” said Joe.
While an intern at MassChallenge, Joe taught himself CADD programming from youtube that enabled him to design & 3d print the first rolling tray phone case. They gave these to friends, and friends of friends were asking where to purchase the case. Thus, iRollie was born.
iRollie was founded in December 2015. Joe and Luke began selling the original iRollie phone cases they manufactured using the total of their savings. As sophomores/ juniors in college, they hustled selling these products door to door and receiving early customer feedback. Soon, the products were on both campuses, and their digital presence began to grow. Following this growth, they partnered with DEF JAM RECORDS to create custom cases. Just as cash was running low, they were accepted into the Valley Venture Mentors Startup Accelerator program where iRollie placed 9th (out of over 200+ companies spanning all industries) and was awarded $10K in grants. They were able to purchase the inventory to grow, and partnered with Afroman; created custom Afroman cases, went on tour with him during their senior year finals’ week.
Additionally, the product went viral via a Greenleaf Magazine Instagram post on 1/1/2017 that was organically shared 32.5K+ times on FB and 17K+ retweets. They have been covered as a Spotlight Product by HIGH TIMES MAGAZINE and was included in their Cannabis Cup VIP Products Package. The product was featured in the HERB & received 1M+ organic views, as well as featured by Mass Roots app, and many more. All this visibility caused the website to crash from the traffic and they had to scramble to fix it, just goes to show the industry is growing strong despite the slow progress in federal and state level regarding the industry.
After the sale of 3,000+ units, 1000+ customer interviews, they brought on board Marshall Dean, 11+ year experience Industrial Engineer/ Product Designer, and Partnership with the perfect factory, they have developed the swiss army knife equivalent cannabis product …. AND it’s a phone case too.