Interview with Cyo Ray Nystrom – CEO & Co-Founder of Quim

Meet Cyo Ray Nystrom, the CEO and co-founder of Quim, a self-care line for “humans with vaginas and humans without vaginas who love vaginas”.

After over a decade of enduring recurrent vaginal health issues, she left her role as the Head of Sales at Meadow and partnered with Rachel Washtien, to launch a plant-based intimate wellness company aimed towards empowering women to take charge of their vaginal health in sustainable ways.

Quim makes THC and CBD infused products using all-natural ingredients that proactively support vaginal health and wellness, created with your daily self-care rituals in mind.

Quim is based in San Francisco and aims to de-stigmatize conversations regarding vaginal health and sexual wellness, and see a happier yonic future for all. Since launching their first product, Intimate Oil, in April of 2017, they’ve expanded distribution throughout all of California, launched two new products, secured a temporary license to manufacturer cannabis products, closed over $250k in seed funding, and have garnered the attention of national media outlets such as Viceland TV, The Atlantic, and Conde Nast’s new LGBTQA publication, them

Quim – itsquim.com

[Q.] Thanks for speaking with us Cyo! Can you tell us a bit about your personal journey into the cannabis industry?

[A.] I started making my own vaginal health products when I was 23 years old after spending the past 8 years in a UTI-> yeast infection -> UTI cycle.

A few years later, we experimented with infusing these products with cannabis and saw amazing results. I had been working as the Head of Sales at Meadow and based on feedback from our initial testers, we knew we had developed a product with not only sexual benefits but vaginal health benefits as well! 

[Q.] Quim is a “self-care line for humans with vaginas and humans without vaginas, who love vaginas”. Can you tell us more about what this motto means to you and what Quim’s products aim to do for those who use them?

[A.] To us, this motto says we understand that its 2020 and gender identity has very little, if anything, to do with anatomy. We make vaginal health products for humans, not specifically for women or men.

We’ve also seen how our products have made positive impacts on people without vaginas— either because they’re using them anally or because they’re enhancing sexual encounters with their partner who has a vagina.

[Q.] What does having a “vag-forward mentality” mean? How do your products support this notion?

[A.] All of Quim’s products are created with a vag-forward mentality. The vagina is one of the most absorbent parts of the body, and an important gateway to our holistic well-being.

Yet, very little attention is paid to proactive vaginal health. Whether you’re looking for natural solutions to treat common vaginal health issues, spice up your sex life, and/or believe in cannabis for medicinal purposes, we’ve got your quim covered, #cliterally.

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[Q.] Can you tell us about each of your products?

[A.] Of course:

HAPPY CLAM EVERYDAY OIL – Happy Clam Everyday Oil is a hemp CBD-infused oil designed to keep your quim happy, healthy and moisturized. Think of it as eye cream for your vagina

When to Use: After Bathing, Before Bed, After Sex, When PMSing/Menstruating, Postpartum
Available: @itsquim and Urban Outfitters

SMOOTH OPERATOR INTIMATE SERUM (COMING SOON): Smooth Operator Intimate Serum is a hemp CBD-infused, latex-safe serum designed to increase blood flow, promote pelvic relaxation, and decrease inflammation and pain.

When to Use: For Gentle Sexy-Time, Before a Quickie, When PMSing/Menstruating, Postpartum

NIGHT MOVES INTIMATE OIL: Night Moves Intimate Oil is a cannabis-infused oil designed to intensify sensation and increase libido, while serving as a proactive vaginal health supplement

When to Use: When Making Night Moves, To Increase Libido, For Your Daily Dose of Vaginal TLC
Available: In California Dispensaries

OH YES! LATEX-SAFE SERUM: Oh YES! Latex-Safe Serum is a fast-acting, cannabis-infused serum designed to increase natural lubrication and enhance sensation.

When to Use: Before a Quickie, To Increase Lubrication, For Enhanced Sensation
Available: In California Dispensaries

[Q.] What does Quim do to support education about vaginal wellness, sex positivity, and body positivity?

[A.] We use our blog, Quim Rock, email newsletter, and social profiles (#cliterally) to share sexual wellness education, highlight a wide spectrum of bodies and experiences, and discuss vaginal health and wellness in a shame-free environment.

[Q.] What’s next for Quim?

[A.] We’re expanding our CBD line this fall as well as launching smaller travel sizes of our THC products to make it easier for first-timers to try out the product! We’re also hiring our first full-time employee; slip into our DMs if you’re a marketing/sales pro with a passion for yonic wellness!

Thanks for speaking with Cannabis Magazine!

Thanks for featuring Quim!

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