CBD All the Rage – What Does it Mean for the Health & Wellness Industry?

From vape pens to jellybeans, CBD is more popular than ever, thanks in large part to federal deregulation of hemp and CBD. SmartBrief reports that today’s trends mimic those of the late 90s, when the organic movement began to take over.

Because cannabis (and CBD as an extension) are perceived as natural (after all, they’re plants), they have a great appeal in the health and wellness communities. And just like organic went from a “hippie” movement to mainstream, the same is happening with CBD and cannabis. But the industry must take cues from the organic movement, says the article. Proper messaging will help ensure that CBD is more than just a fad ingredient and takes a permanent place in the health and wellness industry.

Original Story: https://www.smartbrief.com/original/2019/12/consumers-crazy-cbd-today%E2%80%99s-cannabis-movement-echoes-natural-market-1990s