In the world of cannabis it seems like anything is possible. Take any item you use or consume on a daily basis and it will likely be infused with some part of the cannabis plant, sometime soon. Many cannabis industry professionals often liken the artisanal nature of cannabis to that of artisanal beer. Now, the the two have combined. Two Roots Brewing has created a craft beer, minus the alcohol, plus the cannabinoids. That’s right, cannabis beer!
Hey, why not?!
According to Two Roots Brewing, “Two Roots offers consumers a responsibly formulated (micro- dosed) beverage that emulates the rapid onset of alcohol as well as its rapid dissipation from the body. And we believe such a product will help break down or eliminate the fear factor that has so much of the population still wary of trying cannabis infused products.”
Their tag line, “welcome to the happier hour” says it all. With the effects of alcohol being potentially so detrimental, and the effects of cannabis so beneficial, cannabis beer could be a way of the future. The happier way. Time will tell how the cannabis beverage market will develop, and Two Roots is a startup prepped to champion the charge.
Cannabis consumers should keep an eye out for cannabis beers popping up around the cannabis space as companies such as Coors have started to dip their toes into the market. Some states with cannabis programs may have to wait longer than others for such a product given limiting regulations. The steps toward a cannabis industry that’s allowed to operate like any other industry are still a work in progress, but seeing product advancements such as non-alcoholic cannabis beer that is well packaged, branded, and produced, is a hopeful sign for the future of the industry. We will drink to that.